Japanese anime film Your Name has already been a huge success in its own country. And now it has become the country’s most successful film yet at the Chinese box office.日本動漫電影《你的名字》早先就在日本就取得了十分可觀的成績。現在它成了中國票房史上最為成功的日本電影。Despite the lack of big-name Hollywood stars or expensive stunts, it has taken nearly $78m since its debut in early December.盡管沒有大牌的好萊塢明星，也沒有要價昂貴的特技演員，但是自12月份初面世以來它就已經攬金近7800萬美元。So why is it doing so well? The BBC’s Ashleigh Nghiem takes a look.那么為何《你的名字》會取得這么好的成績呢？英國廣播公司阿什莉?嚴對此進行了觀察。It’s appealing to Chinese looking for escapism它吸引了逃避現實的中國人Written and directed by 43-year-old Makoto Shinkai, Your Name is a love story about two teenagers who swap bodies.由43歲的新海誠創作和導演的《你的名字》，講述了兩個互換身體的青少年之間的愛情故事。The dreamy drama involving young star-crossed lovers has captured the imagination of Chinese audiences.這部涉及了兩個不幸年輕戀人的夢幻影片捕捉了中國觀眾的想象力。For evidence, look no further than the reviews on the Chinese film rating site, maoyan.cn - where reviews have averaged 9.3 out of 10.只需稍微看一下中國電影評級網站maoyan.cn上的評論便可知曉??《你的名字》平均得分為9.3，總分為10。"The film was beautiful beyond words and every shot was like a painting," one cinema goer Taylor wrote.“這步電影簡直太美了，每一個鏡頭都像是一副畫卷�！彪娪坝^看者Taylor評論道。But it is perhaps the element of fantasy that appeals to young Chinese looking for a little escapism.但是，可能正是劇中的幻想元素吸引了逃避現實的中國年輕人。"Watching this film made me miss the springtime of my youth and that really touched me," said one fan.“觀看這部影片使我懷念自己的童年，真的太令我感動了。”一位粉絲說道。Timing is everything來得及時Film experts believe Your Name has struck a chord with young Chinese at just the right time.電影專家們認為，《你的名字》在正確的時候，撥動了中國年輕人的心弦。"It’s a love story targeted at the demographic with the most amount of disposable income, the so-called ’Post 90s’ generation which has been driving the box office boom," said Jonathan Papish, film industry analyst for China Film Insider.“這部愛情故事的目標觀眾是持有最多可支配收入的群體，也就是所謂的‘90后’一代，他們使得這部電影的票房一路飆升�！敝袊�底片電影產業分析人士Jonathan Papish表示。"It also fits well with the ACGN (Anime, Comic, Game, Novel) youth subculture that is growing in popularity in China," Mr Papish added.“《你的名字》也符合在中國越來越盛行的二次元（動漫、喜劇、游戲和小說）年輕人亞文化�！盤apish先生補充道。With 200 million young consumers, the youth entertainment market is expanding fast. According to the Chinese investment bank CITIC securities, the market is set to double to 500bn yuan within a few years.憑借2億年輕消費者，青年娛樂市場正在快速發展。根據中國投資銀行中國國際信托投資公司，該市場在未來幾年必定會翻一番，達5000億元。
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